Recent Blog
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Make It Pop!
Great advertising doesn’t happen by accident—it follows a proven formula. In fact, there are five essential components to effective advertising copy, and the order matters: Advertising is essentially sales in print. That means your copy must present the unique benefits of your product or service in a persuasive, results-focused way. It’s not about listing features—it’s
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Direct Response or Bust!
Direct response marketing is all about inspiring immediate action from your potential customers. It’s not just about presenting your brand or showcasing your products; it’s about sparking engagement and offering clear, compelling reasons for your audience to respond. Whether it’s signing up for a newsletter, leaving a comment on your blog, or making a purchase,
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What the Bible Says about Blessings
Okay. What does it mean to “bless” someone? If you are “blessed”, what are you?? I have received many “blessings” in my life. If so, then what did I get? As Christians, we spend a lot of time talking about blessings. Especially in a church setting, being blessed is a very fashionable thing to discuss
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Why Join a Roundtable?
Well, the benefits are obvious to entrepreneurs and business leaders, who may already have an informal “advisory board” with whom they meet at regular intervals to review financials and to discuss the direction of the business. In addition to answering specific questions about challenges in your business or proposed marketing or sales campaigns, a Roundtable
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A little bit about me
I’m really a pretty simple guy. I live a simple life, and I like it that way. I’ve been married to the same wonderful woman for 22 years. We’ve had ups and downs. We have had great successes and miserable failures. We have shared laughter and together we have shed many tears. Together we created